A swirl of Emcee assignments around the country and overseas has kept me very busy for the last two months with lots of travel. But I’ve been reading plenty and keeping a list of – Sites, Tools, Resources, Reports, Ideas and Articles that I know will help you and your MC business.
So in no particular order here they are, straight from my travel notebook –
# DropBox ! Now, I’ve been using Dropbox for sometime and I’m sure you have been too. I primarily use it to keep projects easily accessible via my different devices and all synced up. But it’s a very powerful tool to also deliver your promotional material to a possible client quickly. Many corporate email systems do not allow attachments. So have all your material as pdfs in a folder and just provide a link so they can download easily and safely. It’s free. FULL DETAILS
# Mailing Lists ! Building a mailing list of customers, prospects and other interested people is the life blood of any small business or for any solo operator. If you have a website and you are not collecting email addresses from your visitors, please make this your next priority.
I’ve used many different ways to do this over the years. My current Go-To is the brilliant Thrive Themes. You may well have got on this list via one of their forms on our site. The suite of tools, templates and training they provide are awesome.
But, here’s the thing. Don’t just ask people to hand over an email address to be be put on a mailing list. Nobody in the world wants more email! You must offer value. I hope we offer value, you wouldn’t have clicked through to read this if we don’t.
So what can you offer?
A free Tip’s Sheet on Event or Wedding Planning is a choice a lot of Emcee’s go for and it can be very effective. Check out Thrive Themes they have some brilliant tools at a very reasonable cost. (Go for the yearly subscription. You get everything!)
# Around the Web Here are 5 articles that will be of interest to any MC
Contribute More to Your Next Event – This Article is aimed at Event Organisers getting more value from their speakers, but it gives you, the MC, plenty of ideas on how you can add value too.
Introductions – A quick read with some good points
Introductions 2 – Especially when you intro women
Introductions 3 – Adding Humour
# Be a Wedding MC ! This is fantastic niche in the MC industry. Every Wedding needs an MC!
And at every wedding there are other people planning their own or helping others plan theirs. Every event you do is a showcase for your services. It’s a snowballing effect!
My friend Peter Miller is a master at this here in Australia and now often in South East Asia where they love big expensive events. Learn all his secrets Full Details Here . Highly recommended.
# How is Your Memory? Our own Udemy online course continues to get great ratings and comments. A strong memory is a fantastic asset for any Emcee for multiple reasons. If you follow this link you can have life time access to the course for just $20.
# Your Website ! I’ve been doing a lot of study of different Digital Marketing & Promotional techniques recently and have subscribed to several online coaching programs over the last year to build my owm MC business. Money well spent and YOU get the benefit now as well. Over the next few issues I’m going to be making available as a direct download a number of reports I have picked up. These are normally only for their own subscribers but I can share these. I’ll see how many people download this one and see what other ones would be appropriate.
So, the first is this clever 5 Minute SEO Check Up. If you’re not getting as much traffic as you expect to your site, these simple checks might help. DOWNLOAD
# The Expert MC Toolkit & Resource Manual
Why wait 20 years building up your own surefire content when you download mine right now!
Scripts, Jokes, Quotes, Intros, Stories, Activities etc FULL DETAILS
Excited to have our first Udemy Course approved and published today!
Having a sharp memory is a great advantage to an MC.
We celebrate with this 20% Off Voucher – Two Hours of training, just $20 Full details here –
After some time of being hard to access, pleased to see that two excellent books for MC’s are available again and directly from the author. I’ll be doing a Video review in the new year, but they are available right now via the links below.
For Wedding MC’s you can’t beat this – How to be a Wedding MC. This book has launched the careers of many successful MC’s. It is a complete guide.
For Corporate Work, Up Front In Control, by Peter Miller & Ron Tacchi is one of my favourite books. I’ve read it many times and I know you will too. Great advice from two experts in the field.
“Publish it and they will come.”
Many Emcee’s seem to think that just by uploading a Promo Video onto YouTube, that it will instantly create a frenzy of views, increase the amount of traffic to their site and that the phone will start ringing with potential bookings.
In truth, unless you happen to hit on a viral gimmick that really works, most Master of Ceremony videos struggle to get views. But all is not lost. There are a number of simple tactics that many people overlook.
Now, these will not create a frenzy of views, but can definitely increase your traffic. And a good thing is, many of these simple techniques can be done long after the video was first published. Some of these simple steps have taken some of my older clips with views in the hundreds into traffic of the thousands.
What are people searching for when they look for your act? This is SEO 101, but is often overlooked in Video titles. The first few words of the Title are important. Use Analytics, a tool like Long Tail Pro or even the YouTube suggested search results to get ideas on how to title your video.
This one really is underused by many Emcee Videos. You are able to put a huge amount of text in the description box, so why not. Pay important attention to the first sentence or two as these will appear in many snapshot views of the video and entice people to click. Keep it relevant but Google like lots of info.
In the description box, also include Links to your own website and any other websites that you feature on. Include links to your other videos. This also adds more weight to your page and will push you up the suggested video rankings.
Just as a webpage can be tagged, so can your Video. Add as many relevant tags as you can. Look at what other people are doing for ideas. The free VidIQ tool can help your research. Once again don’t spam the Tags.
If you have more than one video, add the same unique Tag to each of your videos. This could be your name. This helps link the videos and Google / YouTube will see this.
YouTube suggests 3 Thumbnail images to pick from to be used as your Video Thumbnail. Often they are quite good, but you can upload your own image. Spend some time looking at what works or stands out in an array of video thumbnails. Keep it simple & bold. http://www.Canva.com is a free and easy way to make a custom thumbnail image.
Message to Subscribers
If you are lucky enough to have subscribers already, don’t forget to use the message box when you publish a video. You can only use it when you first make a video Public but it is an easy way to contact subscribers.
Annotations & Cards
These also can be added to older videos to enhance the impact, correct changes and add a Call to Action. Changed your Website URL? New email address or Phone Number? Add a large Annotation box correcting the information. There are plenty of online tutorials on how to do these, just search them out.
The online Video Editor now allows plenty of changes to be made to an already published clip. You can shorten, split and enhance the video with many effects.
Shorter is Better than Longer
Google rewards videos that get watched all the way through by ranking them higher. But people tend not to watch videos all the way through, especially long ones. Taking this into account, if you are planning a new video or editing an older video, remember Shorter is probably better.
If you have any other easy to implement tips, or would like a fuller explanation,please leave a comment below.