One of the jobs of an Expert MC is to help “frame” the conference. To position the conference and it’s themes in the minds of the delegates. One way that you can help do this before the conference is to conduct short audio or video interviews. Question the main keynote presenters about why people should attend their session and what they will get out of it. These interviews can be made available online. Not only will they help boost numbers of people attending they will also serve to keep the speakers focused on what they promised to speak about.